To supply your logo in JPEG or EPS format? That is the question!

22 Apr 2015 4:01 PMFirst Print
To supply your logo in JPEG or EPS format? That is the question!

Today we are discussing what exactly is the difference between JPEG and EPS formats and what format should you supply your logo in for graphic design and printing use.

  

What is a jpeg?

  • JPG (JPEG) is a common format used for digital photos, images and graphics.
  • Can be full colour or black and white.
  • Known as a lossy compression, JPEG’s lose quality when size is reduced.
  • JPEG files can be used for digital, email, print and web platforms.

what is an EPS?

  • EPS (Encapsulated PostScript) is a vector format which can only be created using particular software such as Adobe Illustrator or QuarkXpress.
  • Unlike JPEG, EPS files don’t lose quality when decreased or increased in size.
  • Can be full colour or black and white.

What is the best format to create a logo in and why?

  • When creating a logo, you want it to be as versatile and easy to use as possible and EPS format will ensure that because lets face it, at some stage in the future, you may just want to edit your logo’s appearance or change some text.

The Verdict

  • Although JPEG format can be accessed by pretty much anyone and has many positive attributes, the editing side can be difficult to work with and is often troublesome. Negative outcomes for using a JPEG logo could include pixilation, dotted edges and poor image quality. For a better printed result make sure to use EPS format, JPEG might do the trick but it’s always best to supply a logo in EPS format when ever possible.

 

 

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