The Creative Process of our Graphic Design Services

26 Mar 2015 6:00 AMFirst Print

First Print offer more than just printing – did you know we have an in-house Graphic Design studio fully equipped with the latest software and technology?

Allowing us to offer a competitive price for design services including logo design, business card/stationery design, promotional material, branding identity, brand management, website design and much more. As we are also a Commercial Printing Company we have extensive knowledge of colour, stocks, finishing options, prepress, offset printing and digital printing.  

We love bringing modern ideas with a contemporary approach to everything we do. Our aim is simple – to create engaging design that gets you noticed and gets results. We work with you every step of the way - often it can be a daunting process for the client, so we would like to share our design process with you.


Graphic Design Process Gold Coast


1. Connect

  • First we meet with you and learn about your business needs and marketing goals.
  • We will talk through the principles of your business, enabling us to understand the message you are trying to convey.
  • We will discuss what pieces of marketing collateral you need whether it be a just logo, business cards, promotional material or a full branding identity. We also discuss the budget and deadline for the project.
  • We can either meet you in a mutual place or you can come to our First Print office and have a chat with one of our friendly Designers.

2. research

  • Based on our initial meeting we then research your intended market, target audience and competitors.
  • We gather information on your objectives and where the marketing collateral will be used.
  • Based on our research, we can develop an outline of the content of the project.

3. Design

  • Now that we have a clear direction, we brainstorm ideas and concepts, often as a team.
  • We design 2-3 concepts based on your brief and our research, we find it helpful to sketch ideas out on paper before jumping into Design Software.

4. present

  • We present our concept designs to you for your consideration and feedback. We like you to be involved every step of the way.
  • We explain to you our reasons behind our designs and choices, and how we think these choices will be effective for your brand. 

5. Revise

  • Following your feedback, we make revisions to our designs. You may like to collaborate different elements from each design into one, or change colours, fonts or design elements for example.
  • We will always advise you of what we think works best for the design based on our extensive knowledge.

6. on track

  • We send you our revised designs and keep lines of communication open to ensure we are on the right track
  • There are often further small revisions required after the second round, if needed we make the revisions to the design until both you and we are happy with the outcome.

7. Deliver

  • Once you are 100% happy with your final design we deliver the files to you.

8. Output and Archive

  • We output your files, whether it is for web or print we offer a range of solutions.
  • Whilst other Designers may have to then pass your project to a third party, for printing for example, we can handle your entire project from start to finish.
  • We archive your files for future reference.

Chcek out more examples of our Graphic Design work in our Portfolio.

Invitation Design Gold CoastLogo and Business Card Design for International Sports Australia